We coordinated the global marketing campaign for SpeedoŽ International and SpeedoŽ USA over many years. Our creative strategy involved working with medal-winning US athletes on photo shoots for new hangtags, catalogues, posters, magazine ads, mobile ads, and store windows. We re-designed the entire line of packaging for Speedo accessories in order to stimulate sales and grow the loyal consumer base of the brand. In addition we worked as the creative agency for a SpeedoŽ TV commercial, creating the storyline and overseeing the shoot. SpeedoŽ continues to lead the field in performance swim.